United Group acquired Bulsatcom, a direct-to-home satellite television and broadband internet provider in Bulgaria.
The acquisition is part of United Group's long-term strategy to expand and strengthen its market presence in the Southeast Europe region.
Victoriya Boklag, CEO of United Group: "This step will allow us to foster further growth in this important market and allow for acceleration of innovation in the region. This acquisition complements our portfolio and brings clear benefits to existing and future customers in Bulgaria."
Nikolay Andreev, CEO of Vivacom and Bulsatcom: "The successful closing of the acquisition of Bulsatcom is good news for consumers in a highly fragmented market like Bulgaria…It will also significantly increase the quality of their internet service offered in terms of download and upload speeds."
United Group entered the Bulgarian market in 2020 with the acquisition of Vivacom. Since then, the group has undertaken several significant steps to strengthen its presence and drive innovation within the market. These have included deploying the country's largest 5G network and launching its first 10GIGA fibre network. United Group also provided Bulgarian consumers with the first 5G unlimited tariff plans and access to the award-winning EON TV platform.
