India’s big three private operators, Reliance Jio, Bharti Airtel and Vodafone Idea, have put up their tariffs. This is the first time in three years they have done so. It was, however, widely expected.
Reuters reports that Bharti Airtel plans to raise tariffs by 10% to 21%, Jio by 13% to 27%, and Vodafone Idea by 10% to 23% across a number of prepaid and postpaid plans, starting on 3 July for Jio and Airtel and 4 July for Vodafone.
Massive investment in 5G rollout is one obvious reason for the price rises. Spectrum auctions and infrastructure spending probably made some sort of price correction inevitable. Reuters quotes an analyst estimate that 5G rollout alone would have cost the companies around US$18 billion, with only a modest return on investment likely to date. Indeed, India’s Economic Times says that Jio and Airtel have been offering free 5G services in a bid to attract customers to 5G.
Of course Vodafone Idea hasn’t reached 5G rollout stage yet, though it has outlined an aggressive capex plan to expand 4G and roll out 5G.
Another important factor has been the Jio-led price war that forced competitors to keep prices low. This has made India very cheap for subscribers but has hit operator ARPU.
The predicted rises in ARPU as a result of the new tariffs will undoubtedly help. At the moment Vodafone Idea is behind with ARPU of 146 rupees (US$1.75) in the first quarter of the year compared to Jio's 182 rupees (US$2.18) and Airtel’s 209 rupees (US$2.50). Reuters says Airtel's higher ARPU is a result of its recent strategy to focus on higher-paying subscribers.
India’s Economic Times adds that an analysis of the post-tariff-hike prices shows that Reliance Jio’s popular prepaid plans are as much as 20% more affordable than the similar prepaid plans offered by its competitors. It also seems to have an edge in the postpaid segment.
Nevertheless, the hope is that a united front on tariffs will ease pressure on the operators’ balance sheets, notably that of Vodafone Idea, which has quite a lot of spending to do to catch up with its rivals in 5G – and 4G – provision.
