Targeting an important market of which all Indian operators would no doubt like a slice, Vodafone Idea’s enterprise arm, Vi Business, and digital financial services provider PayU have entered into a strategic partnership to offer bespoke digital payment solutions to Indian micro, small, and medium enterprises (MSMEs).
The two companies say the partnership will combine Vi Business's digital transformation solutions and PayU’s expertise in digital payments and financial services solutions to offer a comprehensive suite of services designed to address the growing needs of MSMEs.
Vi Business and PayU say they will provide MSMEs with payment solutions, an offers engine, buy-now-pay-later (BNPL) options, and WhatsApp integration eliminating the need for redirection between apps or websites.
Vi Business, as part of its dedicated MSME programme, ReadyForNext is also offering an exclusive range of productivity and collaboration digital tools tailor-made for MSMEs at special prices. The products include location tracking, Google Workspace, personal cloud storage and mobile security solutions.
Vi Business, formerly known as Vodafone Idea Business Services, says it brings a range of enterprise-grade services and solutions to support the growing needs of its business customers ranging from small home offices to large multi-national companies.
Operating in more than 50 markets and home to 43 different nationalities, in addition to providing advanced e-commerce payment solutions for nearly half a million global merchants, PayU says it is also one of the world’s top global fintech investors, as well as a leading provider of consumer credit solutions in emerging markets.
