Liquid C2 describes Cloudmania as its distribution business unit for cloud and cybersecurity solutions with operations in 35 countries across the Middle East and Africa. Cloudmania’s strategic partnership with Microsoft has allowed it to equip numerous partners with cloud and cybersecurity services and solutions, including Microsoft 365 and Azure solutions, within a fully supported ecosystem.
Liquid C2 says that resellers that partner with Cloudmania receive access to a suite of solutions tailored to suit their customers’ needs. Cloudmania aims to help channel partners better manage their business by creating a single-pane view via an always-on platform that assists with billing and subscription management services.
In addition to programmes that drive sales enablement, partners also have access to Cloudmania’s marketing and technical support. Cloudmania alleviates the management of backend operations, enabling partners to focus on their core business.
“Extending Cloudmania’s reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago. We see Egypt as the anchor country of our expansion into the Middle East and North Africa,” says Sherif Shaltout, Vice President, Operations, at Liquid C2.
Vinay Hiralall, Chief Commercial Officer at Liquid C2 (pictured), refers to Cloudmania’s growth over the last year from 100 partners to over 750 and adds: “Being named the Microsoft Partner of the Year in Ethiopia and Côte d'Ivoire, in 2022 and 2023 respectively, reflects our commitment to delivering solutions that propel cloud adoption and partner growth, accelerating digital transformation for businesses in Africa.”
