Libya’s Almadar taps Vox to fight A2P SMS and flash call fraud

Libya’s Almadar taps Vox to fight A2P SMS and flash call fraud

A2P voice and messaging solutions provider Vox Solutions said on Tuesday it has signed an exclusive interworking agreement Libyan mobile operator Almadar Aljadid to help it combat A2P SMS and flash call fraud.

Under the agreement, Vox will exclusively directly terminate international A2P SMS traffic and A2P voice traffic (including OTP voice and flash calls) to Almadar’s network via its Vox-360 platform.

According to Vox, its platform enables identification, prediction, and mitigation of fraud over a single omni-channel platform in markets such as voice calls where margins are critical. The Vox-360 platform also addresses the growing problem of unsolicited traffic and grey routes, which not only drives up enterprise costs but also reduces revenues for mobile operators.

Vox also claims its platform is the only one that can mitigate flash calls, which means Almadar will be protected from both messaging bypass and flash calls used for fraudulent activities.

Almadar CEO Rabie Belkire said there is an urgent need to address the growing challenges posed by increasing volumes of flash calling and A2P messaging spam.

“The demand for secure and top-tier enterprise solutions is critical, and our strategic partnership with Vox Solutions demonstrates our commitment to combating fraud risks while maintaining the highest standards of security, quality, and customer experience,” he said in a statement.

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