As part of the launch of our Special Report on Operator Multibranding Strategies, Developing Telecoms interviewed Sofiène Kamoun, VP, Executive Innovation Advisor at Etiya recently to explore the emerging growth opportunities for MNOs with digital brands and MVNOs.
The wide ranging discussion examines the need for MNO diversification, unpacks the key opportunities of a multibrand strategy, and addresses the importance of flexibility when managing multiple brands.
To request a free copy of Developing Telecoms's new Special Report on Operator Strategies for Diversification through Multiple Brands Click Here.